We Manage It
Like We Own It.

Higher revenue, full calendars, repeat guests. Partner with Prime Properties and let us transform your vacation home into a high-performing rental — we manage every property as if it were our own.

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#1 Manager by Revenue in Bear Lake
~2× Area-Average Revenue Per Home
4.9★ Across 3,745+ Guest Reviews
Beautiful vacation rental property

How It Works

Getting started is easy. We'll have your property listed and earning within days.

1

Free Consultation

Tell us about your property. We'll assess its rental potential and walk you through our program — no commitment needed.

2

Onboarding & Setup

We handle professional photography, listing creation, pricing strategy, and everything needed to go live.

3

We Manage Everything

Guest communication, cleaning, maintenance, check-ins, and 24/7 support — completely handled by our team.

4

You Collect Revenue

Receive monthly payouts along with detailed performance reports. Transparent, predictable, and stress-free.

Full-Service Property Management

We take care of every detail so you never have to worry about the day-to-day.

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Professional Photography

High-quality photos and compelling listings that attract the right guests and command higher nightly rates.

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Dynamic Pricing

Our revenue management strategy adjusts rates in real-time to maximize occupancy and nightly income year-round.

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Cleaning & Maintenance

Professional cleaning after every stay and a trusted network of maintenance partners keep your property pristine.

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Guest Communication

We handle all inquiries, bookings, and guest support from first contact through checkout — 24/7.

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Monthly Reporting

Detailed monthly statements showing revenue, occupancy, expenses, and guest reviews — fully transparent.

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Owner Portal Access

Log in anytime to view bookings, block dates for personal use, and track your property's performance.

In Our Owners' Own Words

Every testimonial below was written and approved by the owner themselves — across Bear Lake, Garden City, Island Park, Eden, the Park City area, and the Salt Lake bench.

★★★★★

"We hired Prime Props to manage our cabin about a year ago and we could not be more pleased with our experience. They have increased our bookings by over 50% and more than doubled our revenue from the previous year. They have helped us make strategic upgrades to the property to increase value and rental income. They have managed the property flawlessly, proven by our 4.94 star average reviews rating on our property. The financial benefit to hiring Prime Properties has exceeded our expectation and has been worth the cost 10 times over. However, in my opinion Prime Props value is truly beyond the measurables. The small intangibles that they bring to the table really set them apart from anyone else we have worked with. Beyond all of this, they are incredible people and I now consider them great friends. I recommend them unequivocally both personally and as a business partner."

J
Jordan Garden City, UT
★★★★★

"Working with Prime Properties gave me the opportunity to own a cabin in a market I never would have bought into if I didn't completely trust the company running it. We bought our property in 2023 and they've done an incredible job ever since, turning it into one of the top producing four bedroom cabins in all of Island Park. The rental revenue they've driven has helped offset the cost of ownership and made it possible for us to create real family memories. My kids are always asking to go to the cabin. What makes them different from any other property manager, in my eyes, is how much they genuinely care. They want to do a great job and build a long lasting, win win partnership with me as an owner and they've completely earned my trust. I wouldn't consider working with anyone else to take care of my asset."

E
Eli Island Park, ID
★★★★★

"I'm so happy to be working with Prime Properties! It's been a night and day difference from my previous management company. Bear Country Cabins is a big operation, sixteen cabins that sleep seventy plus and Prime manages all of it beautifully. They've more than tripled the rental revenue I was able to generate year after year with my old company. Beyond the numbers, they're always making smart suggestions on how to improve the property and they've helped manage and orchestrate those upgrades so we keep growing. Our perfect five star Guest Favorite rating is proof of how well they take care of our guests and they care about the condition of my property just as much as I do. I'd recommend Prime Properties to anyone looking for a management company that runs everything from A to Z."

J
Joe St. Charles, ID
★★★★★

"Happy to write this recommendation for Prime Properties. They've been phenomenal to work with and it actually started before I even owned the place. They helped me through the buying process, reviewing different cabins and options around Bear Lake before I settled on this property in Harbor Village. Since then they've done a phenomenal job managing our property and there's full trust and transparency the whole way. They genuinely care about us as owners and about taking care of the property, and they're always going above and beyond, including suggesting things we can do to drive more rental revenue. We've had a great experience and I give Prime Properties my full recommendation to anyone looking to make a switch or buy a cabin. Your place will be in good hands."

T
Tom Garden City, UT
★★★★★

"Happy to write a review for Prime Properties. We came from a pretty miserable experience with our previous property manager, who we could barely get on the phone, sometimes after weeks of trying. They were on autopilot the whole time managing our house. As soon as we switched to Prime, that experience completely changed. They have a team built to maximize your property and its potential in the market and they made some awesome suggestions for additions to our place that helped generate more bookings. We completely trust Prime Properties and their team. We know they have our best interest in mind and they're always willing to work with us on our own ideas too. We've referred family and friends their way and we'll keep referring business to them because of how happy we've been."

R
Rebecca & Brad Garden City, UT
★★★★★

"Prime Properties has been amazing to work with from the moment we switched over from our previous manager. They've far and away exceeded any of the rental expectations I had for our property. They really have a knack for knowing the market and where to price to balance occupancy with ADR, all while taking great care of the property itself. We love working with the team, we trust them completely and we couldn't be happier. They have our full recommendation."

D
Doug & Julie Island Park, ID
★★★★★

"Working with Prime Properties hasn't just been an amazing experience, they actually helped us keep our cabin when we thought we were going to have to sell it. Before Prime, our rents were so low the property couldn't sustain itself and we were with a previous manager and getting ready to put it on the market. We decided to give Prime Properties a chance instead and they completely transformed the property. We were literally able to save it and keep it. They've done a phenomenal job from top to bottom, not just marketing the cabin and driving booking revenue, but being genuinely great to work with. Their communication is top notch and their team is so great whenever anything comes up. We've referred family and friends who own cabins to them and we'd recommend them to anyone looking for a property manager that's truly different than the rest."

J
Jordan Island Park, ID
★★★★★

"I couldn't be happier with Prime Properties. It's been exactly two years since I started working with them on my property in Eden and it's been an awesome experience from the start. They care so much and they've done so much to the property, turning it into a phenomenal investment that we get to enjoy with our family while offsetting the expenses that come with owning in a vacation area. Since our first booking in July of 2024, the property has earned 136 reviews on Airbnb, held above a 4.9 star rating across the two years they've managed it and it's a Guest Favorite that ranks in the top 10% of homes. They've helped facilitate a game room in the garage and recommended a sauna, hot tub and pizza oven, amenities that make the property stand out from the competition. I'm so grateful to have them in my corner. As the short term rental market gets more and more competitive, it takes a company like Prime Properties to stay ahead of the curve and keep the bookings coming. I can't say enough good about them and I'd happily refer them to anyone looking for a full-service property manager who truly cares."

R
Ryan Eden, UT
★★★★★

"I was referred to Prime Properties by my real estate agent and after meeting with them I decided to hand them my cabin, which I hadn't been renting as a short term rental before, just to see what they could do. They've done a phenomenal job managing it from day one and have taken great care of it. The onboarding process was smooth and communication has been excellent the whole way. They've listened to me and my wife about how we want to use the cabin as a family alongside renting it and we feel completely comfortable coming to them with our ideas and how we'd like to balance the two. For Prime, this is clearly more than just a business that generates revenue. They care about the relationship and that's earned my trust. I know my cabin is in good hands. We've been so impressed with their process and the way they've built their business that we've referred close friends to them and we'll keep recommending them."

B
Brandon Coalville / Park City Area, UT
★★★★★

"We decided to convert our property to a short term rental when we bought our new home and it's become an awesome investment for us, which Prime Properties made possible. They made it easy to get up and running, from organizing the photography to building the listings and putting together our whole marketing game plan. From our very first booking in October of 2025 through today, Prime has maintained an occupancy rate of over 82%, which has been amazing to watch and exceeded what we thought our property could do. Beyond the numbers, they've just been great to work with. Their communication is excellent and the way their team is built gives us total confidence that they're not only doing a great job managing our property but taking great care of it too. We're happy to refer Prime to anyone looking for a property manager who truly cares."

A
Andi & Steve Sandy / East Bench, UT
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#1 Manager by rental revenue in Bear Lake
~2× Area-average revenue per home we manage
4.9★ Across 3,745+ verified guest reviews

Questions Owners Ask Us Most

Thinking about switching managers — or handing over your first rental? Here are the straight answers.

What We Do
Prime is full-service, A to Z. We build and list your property, coordinate professional photography, set and adjust your pricing, handle all guest communication, manage cleaning and turnovers, run maintenance, coordinate every vendor, and handle the accounting. Once you're onboarded, your property runs without you having to touch it.
Yes — it's a big part of our value. During onboarding we walk the property and give you specific recommendations: amenities, upgrades, a little renovation, or just some lipstick to help it rent better. Whatever raises your nightly rate, your revenue, and your guest experience.
We organize and schedule a professional photo shoot and direct the shots that sell, and we help you get the home ready for the day. The photography itself is a cost you cover, but we manage the entire process for you.
We set up a preventative maintenance schedule tailored to your property — air filters, sprinkler winterization, and anything else it needs — and we get it scheduled and handled. The work itself is billed to you, but you never have to track or coordinate it.
We do. We get the work bid out, select the providers who perform best at the best price, and manage them start to finish. Those services are paid by you and itemized on your monthly statement.
Pricing & Payments
This is where Prime is different. We take our commission on the true net — after we strip out lodging taxes, cleaning fees, and merchant/processing fees. Most management companies take their cut off the gross, before those costs come out, which quietly makes their effective rate much higher. For the same headline number, you keep more with Prime.
Our fee covers the management — listing, marketing, pricing, guest service, vendor coordination, and accounting. The actual third-party costs (photography, maintenance, supplies, contracted services) are yours, but every one is itemized with receipts on your monthly statement, and we pay them out of your rents so nothing comes out of your pocket.
No. Most management companies charge setup and onboarding fees — we don't, because we won't nickel-and-dime our owners. We only get paid when your property performs, so we're all-in from day one. There's no fee to switch to Prime; the only thing we earn is our commission on the bookings we generate. The only out-of-pocket costs are third-party items — photography, and any repairs, improvements, or setup pieces your property needs (a smart lock, fresh bedding or towels, etc.). None of that is a fee to us.
Yes — every month. Your owner statement details each booking that month (guest name, nights, net revenue, and our commission), itemizes every expense with receipts, and shows the final number sent to you by ACH. We pay the prior month's rents by the 15th of the following month — so June's rents arrive by July 15 — which gives cleaners and contractors time to submit their invoices so everything lands on the correct statement.
For everyday issues, no. Things happen during a stay, and our priority is responding immediately so the guest knows we've got it handled and your property is protected — that fast response often turns a potential bad review into a good one. For bigger-ticket items, we bring you in: gathering quotes, helping facilitate, and running the project for you, so you're informed and in control on the things that matter without being chased down for the small stuff.
Visibility & Marketing
You get logins to both systems we run. Your bookings live in Hostaway, our property management software — where you can also block your own owner stays, which automatically blocks those dates across every booking platform. Your financials live in Clearing, your accounting dashboard, where you can see your owner statements and payouts any time. The two systems talk to each other so your numbers always line up.
We build your listings and put your property on Airbnb, VRBO, Booking.com, and Marriott Homes & Villas — then actively drive bookings across all of them. We also generate direct bookings through our own website. Direct bookings reduce reliance on the big platforms and their fees, which means more margin for you and less exposure to any one channel's rules. Building that direct demand is a real advantage for our owners.
Prime holds a 4.9-star average across 3,745+ guest reviews. From the day we onboard you, our focus is a guest experience worth reviewing — and we actively request those reviews, because a strong review profile is exactly what powers your listing's ranking and bookings.
Switching to Prime
Like most managers, we ask that you honor the reservations already on your calendar. Here's how we make it smooth: we coordinate with your previous manager so they continue servicing the guests they've already booked, while we immediately go to work filling the open gaps — summer, fall, winter, spring — with new bookings at rates that reflect what your property can really earn. You get continuity for existing guests and new revenue layered in from day one.
Fast — time is money. As soon as you sign, we set an onboarding call with Bryan and hit the ground running: we order photography and plan the shoot, start building your listings, and have you fill out our onboarding form so we learn the property inside and out. Depending on photographer availability, we can often have you live within a week or two. Our whole team mobilizes to move as quickly as possible.
Cleaning, Vendors & Quality
We work with a network of professional owner-operator cleaners. For each property, we have our cleaners bid it out and select the best fit, then manage them start to finish — and we inspect turnovers to make sure every clean meets our standard before the next guest arrives.
Happily — we're always glad to grow our network of great people. If you have someone you love, we'll interview them and give them a shot. The only requirement is that they work the way we do and use our systems, so the experience stays consistent across the board.
Taxes, Insurance & Protection
We just ask that you reach out to your insurance agent and carry a policy with liability protection appropriate for short-term renters in the property.
We offer damage protection you can opt into — $27/booking for $1,500 of coverage, or $34/booking for $3,000 of coverage. Note: this is not insurance. Anything beyond the protection amount is the owner's responsibility. As the manager, Prime can't be held liable for damage since the property isn't ours. The damage protection is there to give you real coverage on most incidents.
We collect and remit all lodging and transient taxes for your property — you don't touch them. At the start of each year we issue you a 1099 for the prior year, and on request we'll provide a full 12-month owner statement and expense sheet itemizing every booking and expense for the year.
Your Control & Flexibility
Jake leads pricing and performance — it's what he does best. We use pricing technology (like PriceLabs), but we don't run it on autopilot. Jake and the team manually adjust rates constantly, watching the competition and the market to find the right balance of nightly ADR, revenue, and occupancy. There's no other way to truly get it right, and you'll have full visibility into it.
We set minimum-night stays strategically. Further out, we require longer stays — often a full four-to-five-night weekend — so we don't leave un-bookable gaps. As dates get closer, we'll open up shorter stays (even two nights) to fill the remaining holes. Jake works through this pricing-and-stays strategy with each owner so it's tuned to your property.
Absolutely. Pets or no pets, maximum guests — those are your call. We'll walk through your preferences with you, and we'll also make suggestions where we see a chance to improve performance. Helping you increase revenue is a big part of what we do.
There's one company number that reaches all four partners, and we triage from there to whoever owns that area: operational questions go to Bryan, owner-statement and financial questions to Kelli, booking and revenue questions to Jake, and anything general to Brandon, your point of contact. Our goal is that your property runs so well you don't hear from us much — but if you like being hands-on, we have plenty of ways to keep you involved.
Totally fine. We'll work alongside you and your real estate agent — coaching on the property, sharing its performance, and helping prospective buyers understand exactly what they're getting. We're good at helping owners sell. And ideally, when a buyer sees how well the property has been run, they want to keep us on, so the management continues seamlessly under the new owner.
Our Story
Prime grew out of our own properties. Jake and I were both in real estate, and when we moved into short-term rentals and looked at the management options out there, none of them felt good enough to trust with our own homes. So we self-managed — properties in the Garden City / Bear Lake area, Island Park, Southern Utah, and Eden — and we performed so well that other owners kept asking us to manage theirs. We turned that into Prime, and brought on Kelli and Bryan to help us maintain our level of service and quality as we grew. We've had our own money on the line the whole way, which is exactly how we treat your property.
We're local, and we're owners ourselves. Most of our competition is either a one-person operation or a national brand pricing properties from out of state by people who've never set foot in the market. Prime is four equity partners who all have skin in every property and know these markets cold. We're young, hungry, and built from the ground up to be fully transparent — using the best accounting software, every booking platform, and direct marketing to your advantage. You get the technology and reach of a big company with the accountability and local knowledge of a team that actually lives here.

Request a Free Estimate

Tell us about your property and we'll reach out within 24 hours with a custom revenue estimate — no obligation.